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You'd have to attend a lot of seminars (if you could find them) to get all the power-packed information in the video tape. Dan has a "no holds barred" approach to direct marketing and selling that anyone at any skill level can use. You'll learn many of Dan's million dollar techniques from this video. A must for any direct marketer's video reference library. In this 90-minute video presentation, Dan reveals: 

• Lead generation for rapid growth
• Lead cost offsets
• How to prioritize to your specific market for greater sales
• Designing information products for maximum appeal
• The importance of "ready to use" documents and systems
• Why people want all the work done for them
• How to set up a "value build"
• The importance of bonuses
• Why you should plan your bonus first
• The secrets to a great guarantee
• How to capitalize on refunds
• Building an infomercial from the ground up
• How to use celebrity power
• The value of congruent products
• Using the catalog industry, statement stuffers, retail, private label and overseas distribution
• Dan's "greatest direct mail secrets"
• How to use "depth" in direct mailings

How To Be An Information Multi-Millionaire 
by Robert G. Allen

"Info-preneuring: How to be an Information Multi-Millionaire," was recorded live at Bally's in Las Vegas where over 500 business entrepreneurs paid $695 to learn these never before revealed marketing secrets that have helped Robert Allen sell over a quarter million dollars in books, tapes and other information products. In this power packed 90-minute videotape, you'll learn: 

• How to catch the right trend
• 10 guidelines to choosing your perfect business
• 3 skills of an entrepreneur
• The secret of the five rings
• How every name in your database if worth at least a dollar
• How to develop friendships and relationships with your database
• How people secretly select or reject you, and how to become a person that is selectable
• How to create a best selling seminar or information product

Selling Information While You Sleep 
by Dan Poynter

Dan shares with you his secrets to generating cash-flow marketing information with fax on-demand and the Internet. The best part about fax on-demand and the Internet is once you set it up, you can actually make money while you sleep. After watching this video, you'll be able to take advantage of the exciting new opportunities the Internet offers to marketers of information. If you are already marketing on the Internet, Dan will show you how to increase your sales with his unique tested methods. If you are serious about making money on the Internet, you need this information. Here's a partial list of what you'll get: 

• How combining snail mail with Internet marketing increases your cash flow
• What happened to his web site on the day Princess Diana died
• What simple change he made to his web page that increased his sales from $139 in one month to $3,000 the next month
• What your customers are really looking for and how to give it to them
• The 4 best ways to market today
• The new exciting tools you can use to make money while you sleep
• and much more...

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